NEW DELHI: Telecom minister Kapil Sibal Monday cautioned state owned mobile phone company Bharat Sanchar Nigam Limited (BSNL) and said the telco must improve its quality of service and focus on revenue generation to survive the highly competitive market.
Speaking in the 12 thanniversary of BSNL's mobile operations, Sibal said: "Every employee must feel that the targeted revenue achieved is the dominant benchmark of performance, which must reflect in their annual appraisals. BSNL must change its set up from bureaucratic to business verticals and also look at enterprise business that will generate profits in the long term."
The minister added that he was reviewing the performance at the national level, which will become more frequent and exhaustive. Improved quality of service and quicker resolution of customer complaints will also improve market share as consumers will pick BSNL over other service providers, he said.
In contrast to conceding market share to competition, BSNL should not lose its lead in the broadband space which will be the next arena of growth for the country, Sibal added.
Meanwhile, BSNL announced a slew of offers for consumers on its 12th anniversary including extra talk time, 20% discount on 3G cards, special data offers for students, bundled tablets and value for money CDMA schemes that will be available over next three months beginning today.
BSNL chairman and managing director RK Upadhyay said the public sector telco will also launch a comprehensive range of cloud services from November, including desktop as a service, servers for on demand computer power, cloud storage, elastic file storage, backup and recovery, hosted exchange for mails, security services, video conferencing and software as a service.
Next month, BSNL also plans to launch a loyalty programme for landline and broadband customers. At the same time, the telco plans to issue a single bill to corporate customers and provide post-paid bill payment through its retailers to make bill payment more comfortable.
Customers will get 20% extra usage on to-up vouchers of Rs 200, Rs 500, Rs 1000 and Rs 6000 under prepaid GSM services for a week starting today. The company is focusing extensively on 3G and will offer 20% off on 7.2 Mbps data card and reduced price of 3G data vouchers by 20%. This means that 1250 MB of data will be offered at Rs 225 and 2500 MB of data at Rs 360.
BSNL has also forged reverse bundling arrangements with Fitech and Terracom for tablets besides the existing tie up with Pantel, which would allow it to offer affordable tablets to students along with certain packages. For instance, while buying Penta T-Pad 703C at Rs 7499 customers will get one BSNL data card worth Rs 1600 and three months rental worth Rs 1500 free on a postpaid plan of rental of Rs 500.
BSNL leads the market in fixed lines and broadband services. It is known to have the maximum coverage across the country including remote areas with over 125 million subscribers.
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