Mumbai: Finally and predictably, ‘Barfi’ box office collection has crossed Rs.100 crore mark and the film, as reports suggest is still going strong. To be true, the success of the film has amazed many film watchers as the huge collection has come mainly from metros and multiplexes as in rural India the film didn’t get the sort of response it was expecting.
Though the film was doing good business at the box office from the very first day of its launch, it picked up substantially after it was announced to be the official Indian entry for Oscars.
Notwithstanding the accusations of plagiarism, the film has continued to do rather good business all along. Even Karina Kapoor’s film Heroine’s launch didn’t affect its market at all. It is notwithstanding the fact that both films are urban and competed in multiplexes across the country.
After being selected as India’s official entry to the Oscars in the foreign language film category this year, Anurag Basu’s “Barfi!” has added another feather in its cap – the film joins the Rs.100 crore club of Bollywood.
The total cost of the movie has reportedly been Rs.30 crore and since its release Sep 14, the unique love triangle featuring Ranbir Kapoor, Priyanka Chopra and Ileana D’Cruz has appealed so much to the moviegoers that it has raked in Rs.100 crore at the box office.
“Ranbir Kapoor joins the much-famed Rs.100 crore club today (Tuesday) with `Barfi!` and this is Priyanka Chopra’s second ton this year, after ‘Agneepath’,” tweeted trade analyst Taran Adarsh.
The other Bollywood movies that grossed Rs.100 crore this year are – “Housefull 2″, “Rowdy Rathore”, “Bol Bachchan” and “Ek Tha Tiger”.
The film, which minted Rs.34.6 crore during its opening weekend and amassed a total of Rs.58.6 crore over the first week, is still going strong at the ticket window.
” ‘Barfi!’ (3rd Week) Monday Rs.2.5 crore. Grand total Rs.98.8 crore net. Crosses Rs.100 crore marks in India today. Bravo,” posted Adarsh on his Twitter page.
“The film is Ranbir Kapoor’s biggest hit in overseas… total after 3rd Weekend UK 622,039 pounds (Rs5.30 cr) … USA $2,462,008 (Rs12.89 cr),” he further tweeted.
“Barfi!” has been produced by UTV Motion Pictures and after “Rowdy Rathore”, this is the production house’s second film to achieve the feat.
Gaurav Verma, Director – India Theatrical Distribution, Studios, Disney UTV, told IANS: “Barfi! has had a dream run at the box office and continues to do extremely well at cinemas. With a huge demand among exhibitors, we are hoping to add over 200 cinemas this week.”
Interestingly, the director of the film had earlier stated that it was more important for him to touch a hundred hearts than Rs 100 crore box-office takings.
“I don’t know about making Rs.100 crore. But I feel it is more difficult to touch people’s heart. From my film, I only want to touch hundreds or thousands of hearts and that’s all that matters to me. Collection is not important for me,” said Basu.
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